4 ways to focus on mobile micromoments and increase your sales

The goal of all brands is to create a strong bond with customers whenever they need them. Keeping your brand visible to your potential customers for several micro-moments is crucial to the success of your brand.

Micro-moments refer to a short period of attention that any potential customer uses on a mobile device to buy, search, or look at something.

Mobile is no longer just a trend and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and increase your sales:

1- Identify the right micro-moments for your brand

According to Cassandra Wesch, founder of digital media agency Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer makes it easier, faster and more fun to connect with your brand.”

For a hotel owner, it would be great if customers could check in immediately without waiting in line.

From the customer’s point of view, the micro-moment occurs when they are on the road and want to enter a hotel room without having to wait in line to check in.

Well, you can do it with the help of the Starwood app. Customers can register directly in the application.

As soon as clients enter the hotel, the beacons recognize that the client is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you just hold up your phone at the entrance and you can go straight to your room. That’s an amazing way for a brand to help customers in a micro-moment.

2- Your brand should be seen whenever the potential customer needs it

As a brand, being present in all phases of the consumer journey, not just when someone is ready to buy, is where the greatest opportunities exist. Google has defined four micro-moments that represent all the user’s needs.

I want to know moments: the consumer is exploring and investigating, but does not yet have the purchase mentality. They look for useful information, educational resources, or inspiration.

I want to go at times: the consumer is looking for a local business or is considering buying a product in a local store.

I want to buy moments: The most important purchase moments are when buyers are ready to make a purchase and may need help determining what, how or where to buy.

I Want To Do Moments – These refer to times when shoppers seek help to do something or learn something new.

3- Mobile is the new shopping assistant: your electronic store must understand this

Americans shop online, allocate their shopping budgets to browsing, and extend their online purchases on a regular five-hour-per-week basis.

Telecommunications company Sprint found that one in four people who click on its mobile search ads end up being physically present at a Sprint retail store.

As a business, you need your website to be mobile friendly and have an app that helps you connect with your customers in real time.

It is essential to know the different mobile search queries that potential customers use while locating your brand and to further optimize your business presence for more sales.

4- Deliver relevant messages and harness the power of SMS marketing

In this era of mobile connectivity, it is important to harness the power of SMS marketing to improve your business visibility and increase sales.

An average of 8.6 trillion text messages are sent each year and these messages are read in 5 seconds. This is a great opportunity to explore where people can read your message within seconds of receiving it.

Tools like TextMagic are great for automating the efficiency and reach of SMS. You can easily create a one-to-one dialogue with your customer using dynamic incoming SMS messages.

When sending messages, it is recommended to follow the following tips:

Segment your audience and send the right message to the right customer.

Send messages that have time-bound agreements that will expire soon. This will drive instant actions.

Send triggered messages based on user action. For example, if the customer has placed some items in the shopping cart and has not ordered them, you can send a triggered message with a special discount to persuade the customer to order.

The mobile is no longer in its adolescence. Your brand must understand the real power of mobile micro-moments and must ensure that it is present at all times based on customer needs.