In truth, many professionals in the photography business have a degree in photography from one of the different photography schools, art schools specializing in photography, or press photographers training at journalism schools, etc. Programs such as professional photography, digital photography, mass communication, and graphic design are among the offerings at colleges and universities to obtain a professional photographer degree. But […]
It has been a confusing task for brands to choose between content marketing and native advertising. However, there is a famous quote from Seth Godin, “Content marketing is all the marketing you left. “Users prefer and love well-written content. Research says 45% of consumers find more relevant advertising in sponsored content than others. SEO value and increasing rankings, it also […]
When the Internet was first developed, most of the information that could be found about a product or company was published by the creator of the product on a corporate website. These first-generation business websites allowed consumers to search for information, find product details or specifications, and use that information to determine which product or service to buy. Today, the […]
Branding is one of the most vital components of any business, large or small, retail or b2b. A powerful branding method gives you a significant advantage in increasingly aggressive markets. However, what exactly does “brand” mean? How does this affect a small business like yours? Basically, your brand is your promise to your buyer or customer. It tells them what […]
Getting ranked on Google’s search engine results pages (SERPs) is a zero-sum game. If you can capture one of the top three spots, or at least page 1, your website is practically guaranteed to get a lot of visitors. If it’s on another page, most potential customers will never find it. Effects of Google algorithm updates Just when most webmasters […]
These days blogging services like Google Blogger and WordPress advertise their simplicity and ease of use. They say that you can create a blog in 3 steps and 5 minutes. If it’s that quick and simple, anyone can be a blogger, right? Well, no. Words like these are very misleading. It probably doesn’t occur to many people that blogging is […]
The hype about extra virgin olive oil is real and there is no sign that it is going away. As the media spurs news about the so-called superfood, more and more people are realizing its capabilities when it comes to cooking and health. Aside from the fact that it smells good and tastes delicious, olive oil has many notable health […]
When trying to find content ideas for your niche, you can use some basic content starters that will work for literally any niche. Once you have these 9 ideas, you can break them down into individual points for blog posts, podcasts, videos, e-books, and more. 1. make a list of good points Each niche has some positive points that make […]
Strictly enforce a multi-level IT security plan for ALL personnel As new threats emerge, it is imperative to keep policies up to date to protect your business. Your employee handbook should include a multi-level IT security plan made up of policies for which all staff, including executives, management, and even the IT department, are held accountable. Acceptable Use Policy – […]
Social networks and modern commerce. The age of social media has created an entirely new form of networking, connecting the dots between commerce and lifestyle, accelerating globalization, and taming the space for businesses to penetrate the market. From Facebook and Twitter to Instagram and Snapchat, people have many options when it comes to getting in touch with the world. A […]
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