Real Estate

Do you need more real estate leads? Then expired farm ads

It’s true. You can generate a large number of real estate leads by cultivating expired listings. Of course, some list systems are better than others, but if you get a good one, it can be the difference between a large number of leads or a few; success and failure; or another month paying more money in monthly installments than you earn.

Unfortunately, many agents find themselves in the latter’s unenviable position: they spend a lot of money every month with nothing to show but a growing balance on their credit card.

I was there once, too, so I know how difficult it is to shell out hundreds of dollars a month in MLS fees, office fees, advertising expenses, and miscellaneous costs when nothing is being earned.

However, you can turn things around with an expired listing system and generate more leads and listings than you are right now. And now is a great time to start increasing your inventory, because there are arguably more expiring listings in today’s market than ever.

Why? Because the collapse of the real estate industry under the weight of more than a million foreclosures has made it very difficult to sell regular home listings. So they remain unsold and expire from the respective MLS.

A recent report indicated that there are approximately 1,200 foreclosures per week in Broward County, Florida and more than 1,000 per day in the state of California. And these are just two isolated examples.

These alarmingly high numbers serve to point out how difficult it can be to sell average home listings in an ultra-competitive market. But it is understandable when you think about it. Who is going to pay full price for a house when they can buy the house next door at a big discount?

Still, listings are the name of the game, and while you’ll never sell all of the ones you have, the more you have, the safer you’ll be when the market turns into a sellers market again.

Yes, the real estate market will eventually change and agents with a sizable home inventory will prosper. And one of the best ways to generate more real estate leads is with a good real estate marketing system.

My vote is for an expired listing system. It’s still one of the best lead generation strategies, and once it’s up and running, you’ll be able to keep going with as little as 30 minutes of your time a day by adding new names to your growing list of prospects and printing and mailing letters. .

So how many leads and listings do you want? Or as a good friend of mine would say; What are you going to do?

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