Brand Image – Brand Identity – Brand Strategy – Brand Identity Guru
Consumers perceive and accept many brands within a certain business group in different ways. Personifying a brand (How would you describe Brand X if you were a person?) We can find that, for example, consumers perceive Brand A as a young woman, impulsive, lively, attractive, energetic and full of ideas. In the same way, Brand B could be an older, […]
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