How YOUR nonprofit can master visual storytelling
According to ISPO News, we make approximately 10,000 decisions a day, and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which, when you think about it, is a staggering statistic. Nonprofits have a distinct advantage over for-profit companies in offering their donors much of what they need for their decisions: emotion. Fortunately, today […]
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