5 Most Common Mistakes That Could Break Your Ecommerce Business
Building an online store is frankly not that difficult when there are a large number of platforms available, including Magento, Shopify for WooCommerce, or Zencart. However, considering the fierce competition in the ecommerce segment, starting an online business is more about building credibility and doing the right things to drive conversions. For online retailers, success is a safe instance only if they know how to consistently attract new customers and fill in all the gaps on the website. At every step, they must be careful not to fall victim to the costly mistakes that most retailers make and ruin their profit margin.
Whether retailers want to launch an ecommerce store or optimize their existing store, these are the most obvious mistakes to be aware of in order to deliver an exciting user experience to their visitors.
# 1 Not having an adequate plan for targeting
For an ecommerce site, you don’t need a formal strategic plan, but a simple plan on how to proceed and target specific segments. You don’t need a business plan as a roadmap to success, you just need to be aware of who your customers are, what they like, what you can sell to them, and which customers are willing to pay for the products you offer.
# 2 Not having a defined value proposition
Research revealed that most shoppers stay for a fraction of seconds at any online site before deciding whether to buy or go elsewhere. The only thing that can affirm your decision to stay is your store’s unique value proposition. Your value proposition will make you different from other sellers and show what you have for them. More precisely, the value proposition is a promising prospect on the part of retailers to offer specific benefits to customers and tell them why they are the best.
# 3 Hide details and product information
Most online retailers make the mistake of hiding many details, such as add-on items added to the product, rebate or discounts, certain less important features, or surcharges required for delivery. They think customers will love surprises and might get excited after ordering. But the truth is that customers feel cheated when they have to pay more and do not know it. Therefore, even if you have the best intentions to hide certain information, please do not accept it, as people like you must be honest, especially when it comes to shipping and pricing.
# 4 Ignore after-sales customer treatment
You just can’t forget the customers who have bought something from your store because they might be the ones to return for their next purchases. Therefore, make sure you offer them a good experience even after the sale of the product. For this, retailers need to promote some prominent form of customer interaction afterwards, such as email, messages, push notifications, live chat, etc.
# 5 Do not emphasize on SEO strategy with understanding of the market
SEO for e-commerce or any website mainly involves studying the competitors in the market and what are the keywords or key phrases they are targeting. You should not act silly and consider only keywords relevant to your business, but rather consider those quality keywords that can elevate your search engine ranking above your competitors.
It is always better to learn from the mistakes of others than from your own. These illustrations above are to make you and all aspiring retailers aware of the widespread mistakes that can occur in e-commerce development. This will likely make your mind buzz with different ideas on how to avoid these mistakes and improve your store’s revenue reach.