5 content marketing strategies for entrepreneurs

Although there are many types of content you can create to promote your business, you want to create content that helps you create effective promotions. You want to create content that goes viral. Viral marketing is the most effective way to market because it gives you credibility. 1. Articles Although writing articles is not as effective as it used to […]

Interested in Graphic Design?

Graphic design is the point where the science of communication meets the art of aesthetics. To describe it in the most abstract way, graphic design emphasizes visual communication with the help of different elements and media to convey a particular message. Principles of Graphic Design Since graphic design, also known as communication design, enables storytelling to be more effective, designers […]

Reaching Out to Recruiters on LinkedIn

Recruiters on LinkedIn LinkedIn is a professional networking platform that’s designed specifically for finding jobs and hiring new employees. And although it can be intimidating to reach out directly to recruiters, it’s a completely normal part of the job search process. Whether you’re a senior marketing executive looking to switch jobs or an ambitious college student who’s ready to take […]

Film therapy and the film making process

Do movies make a difference in our lives? Of course they do. We are human beings and we learn from what we see, hear and feel. Movies offer it all. Even when the experience is vicarious and we only imagine ourselves in a role, movies affect us because of the combined impact of music, dialogue, lighting, camera angles, and sound […]

Thinking of social media marketing minus Facebook?

Many may find Facebook promotions to be a time consuming and expensive process. Therefore, many businesses choose not to promote through this popular platform. However, don’t be alarmed that Facebook is “the be all and end all” of social media promotions. There are many other popular social networking websites that you can use to enhance your brand value and get […]

Ironman Refugees

For most triathletes, their journey to Ironman distance racing is an evolutionary process that begins with the sprint triathlon. There are exceptions, and most likely some who simply kick off their age group triathlon career with an Ironman distance race. However, these individuals are often in the minority. The evolution of your typical triathlete goes something like this. Stage 1: […]

Social Media Marketing your magic wand to acquire the success that never ends

Revolutionizing life on virtually all fronts, the internet is a constantly evolving field. With the new platforms and tools being added, businesses are now enjoying greater popularity and recognition while seizing ample opportunities on this podium called Internet veils. One of the many tools that has left its mark in recent times is what social networks have achieved. Social networks: […]

Market Research: Why Detecting Talkative Respondents Doesn’t Work

We recently published a special report titled 25 Common Field Mistakes to Avoid When Conducting Your Qualitative Market Research. In #12, we suggest that researchers remove open-ended screening questions that purport to identify respondents who are outgoing and self-explanatory. Here is the full text of point #12: “If your tester contains open-ended questions aimed at getting expressive types of people, […]

Growing up in a small rural town.

Growing up in a small town had its ups and downs. But oh how I miss him. The town was small, so small that you knew everyone who lived there. It was nice because we had our own little community. There were no big stores there. Just a little shop where you could buy bread and milk, that is, if […]