Digital Marketing

Google Me – What appears when someone searches for your name?

Have you “googled” someone to find out what comes up? Do you think someone has “Googled” you? If you’ve been trading online or offline for a while now, don’t be surprised if you’ve been “Googled” more than you think! Do you care what people find out about you?

Have you already googled yourself? Have you posted on forums, blogs, and more? Stop, run and check. What have you discovered? Interesting, huh?

When I did this for the first time a few years ago, I thought it was really interesting! There were a few forum posts in addition to my website links. After writing a couple of articles it was more interesting as other websites were picking them up along with my resource box. It was funny when someone Googled my name (while I was standing there) and exclaimed “ohhhh, you’re famous!” Not quite, but it was impressive.

Have you noticed that the so-called gurus have their names all over the place? They want their market to know who they are. They are marking themselves. Those who read what they have to say can decide if this matches their own beliefs and needs. Many get to know them and trust them, buy from them and then call them “gurus.” Google any of their names and look at the entries.

If you are online, want to be successful, and want to remain anonymous, you may find it difficult to do so. People generally buy from people or companies they know, like, and trust. Hiding behind a cyber wall does not build credibility. Brand name and credibility should be top priority on your agenda.

So how can you improve your credibility? How do you make sure that when someone “Googles” your name, good things come up? Join content sites – social media, forums, article and video directories, etc. Before you hit submit when entering content on these sites, remember what your mom said (oh my mom said this, but maybe yours did too!) She said … “If you don’t have something nice to say .. . don’t say it. ” Offer value.

Remember that what you say is a reflection of you. When others read what you write, what do you think they will see? How will you be remembered? Does this fit with the image you want others to have of you? If you are unsure, you can ask someone for feedback before submitting and leaving your mark in cyberspace.

You can make a difference in your life. You can shine your star. Why not start today?

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