Digital Marketing

How to create your own term membership program

Creating a high-priced product can be difficult, especially for beginners. Instead, you can create a fixed membership program that will bring you recurring income.

What is a fixed term membership program?

This is a product that provides some type of training or content on a regular basis for a fixed period of time.

For example, the fixed time frame could be 4 weeks or 4 months. It doesn’t really matter, although the longer your program, the more material you’ll need!

An example of a 4-month program

In this example, you would need 4 batches of content to deliver once a month. (You could have a bi-monthly schedule in which case you would need 2 batches of content each month.) The content can be audio, video, or written, but you should choose a format that makes it easy for your customer to learn.

Audio is great for both you and your customer. It doesn’t take you long to create, and your customer gains a better level of understanding by listening to your information or training.

It’s also a good idea to include some PDF guides or check sheets to accompany your program, but it’s not necessary.

What content?

Make sure your show is relevant to your target audience and subscribers. You can choose 4 steps or 4 ways to improve something that your audience would benefit from.

How to deliver it

To set this up really fast, don’t bother creating a membership site. All you need to do is submit your weekly content through the autoresponder.

Upload the content to your hosting account and then create an email to send each month with a link to that month’s particular training material.

How do people register?

Obviously, you’ll need to write a sales letter to tell people about your program, what they’ll learn, why it will benefit them, the results they’ll achieve, and details about how they’ll receive the course.

Then have a link to a subscription button where they will be billed each month.

receive payment

In our example, you would charge a certain amount each month for the duration of the program. Paypal is an easy system to use as it allows you to set up recurring billing.

receive the content

Make sure that when someone signs up for your program, they collect their email address. If you do not have this information, you will not be able to receive the monthly content.

This can be set up in your autoresponder account so that when someone signs up, the content goes out on autopilot.

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