Marble Slab Creamery – Franchise Review
Marble Slab Creamery was founded in Houston, Texas in 1983. It became a franchise in 1986 and now has more than three hundred stores worldwide. It gets its name from the way the ice cream is prepared, on a marble slab. It is a family franchise, but in constant expansion. Ice creams are always very popular, so these franchises do a very good business.
There are Marble Slab Creamery franchises in thirty-five states, in Canada, and in other countries as well. It’s very well known and does very good business, despite, and perhaps even because of, the family-friendly nature of the franchise.
Marble Slab Creamery prides itself on the quality of its ice cream. They call it “super premium ice cream” and have a “chef-driven” vision. In fact, there are chefs working there, making the waffle cones and sundaes. The waffle cones are hand rolled and baked at each store. The ice creams, as they said, are homemade and have almost fifty flavors, among which there are some others such as pistachio, honey and cotton candy. They have many “mixins”, toppings to go with the ice cream, to choose from. This gives the customer a wide variety of options when deciding what to buy. In addition to ice cream, Marble Slab Creamery sells pastries, milkshakes and low-fat yogurt. They go to great lengths to ensure that all ingredients used are the freshest and that each customer is completely satisfied with what they order.
There are more than two hundred Marble Slab Creamery franchises in the United States, seventy-five in Canada, and twenty-six in other countries. It is very profitable and is always expanding.
To start a Marble Slab Creamery franchise, an initial fee of $25,000 is required. The total cost of the investment is estimated between $210,000 and $403,135. To qualify to start a franchise, the applicant must have a net worth of $250,000 and liquid assets of $78,000. They must also have a strong financial background, be people-oriented, and be able to multi-task.
Prospective franchisees must download, complete and submit the candidate profile found on your website. A phone interview is then scheduled to determine if the applicant is truly qualified to own and operate their franchise. Once a franchisee is accepted and awarded a franchise, the extensive training program begins at headquarters, where the training lasts ten days. It then moves to the franchise location and lasts another six days. There is ongoing support, including newsletters, safety and security procedures, the Internet, meetings, a toll-free support line, and field operations and assessments. Beyond that, advertising support is offered. Of course, they want all of their franchisees to be successful and profitable, so they will assist each franchisee on a regular basis if the need arises. The franchisee can expect a great return on investment and great profit margins in the first year if he follows his training and asks for help when he needs it.
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