MLM Training: How to Introduce Yourself and Make an Immediate Impact

I would like to share with you a very flexible and powerful communication tool that can be used in a variety of situations to help you build your Network Marketing and MLM business. It’s called the Personal Introduction.

When people ask you “what do you do?” – How do you normally respond? Do you answer with the title of your job description? For example, I’m a nurse, I’m an office administrator, I sell health products, I work with a nutrition marketing company, I’m in the health and wellness industry, or whatever I do. What does this mean to the person who asked you? Bit. She says very little about you!

You also risk immediately scaring people off if you launch a cheeky pitch for your network marketing and MLM business.

So try this instead.

One of the most magnetic ways I know of to draw people to you is not to tell people what you do, but to let them know how what you do helps other people. And this is where the Personal Introduction comes into play! It has a variety of uses. As an example, this is how you can answer the question “What do you do?”

“Do you know how people are finding it harder to get ahead these days, with corporate downsizing, job security, and the higher cost of living?”

“Well, what I do is help them set up their own business, so they can start taking care of themselves and their families once more.”

“Let me ask you, what do you do?”

Do you see how this paints a picture of how what you do helps others? The very essence of Natural Selling®! Your answer focuses on some challenges that exist in the world that most people are familiar with and can easily identify with, and demonstrates your purpose, which is to help other people solve these challenges. It is also a focused response. It demands that you understand what you are doing in the context of helping others.

Now, if someone identifies with this and is having a harder time making ends meet, or is facing downsizing, do you think they are likely to want to know more? Most likely, yes”. And you want to tell them? Yes, of course. Do you want to do it now? You can if you want, but you’d just be presenting what you think they should hear, because you don’t have any point of reference on them.

So my suggestion is to wait. Learn more about them and who they are so you can personalize your answer. That is why you ask the question, “What do you do?” at the end of your explanation. Asking a question like this is an invitation for them to participate in a conversation.

By saying how you help others, you will already have created a good impression and cement it by turning the conversation over to them. And remember, it’s all in the questions. Contrary to popular opinion that as long as you speak, you are in control, the truth is quite the opposite. In effect, you control the conversation by letting go of your need to talk. Ask questions instead.

The mechanics of personal introduction

Let me give you the mechanics to create your own intro. Composed of three parts: problem, solution, question – this is how it works:

Problem

Begin your answer with the phrase: “You know how…”. and tag it with the generic problems that your business opportunity can solve, problems that everyone can identify with. There are many problems and challenges in the world. Being a problem solver, your job is to discover them and find out what they mean to people. Problems like:

Job downsizing

Lack of job security

Higher cost of living

High taxes

Long travel time to work

Low income

Lack of free time

Finding it harder to make and keep the money

Solution

Show how what you do helps people solve these problems. The key here is to use simple language, not clichés, or the language of the Network Marketing and MLM industry, such as residual income, time freedom, time leverage, to name a few. These words have very little meaning to most people and can seem like you are trying to sell something.

You can start this part with “Well, what I do is help people” and then continue with:

“Start your own part-time businesses.”

“Get their lives back under control.”

“Having time to be with their families.”

“Do the things they want to do.”

“Develop another income.”

“Replace your current job.”

ask

Ask a question to refocus attention on the other person to begin the process of exploring and finding out if you might have similar problems that need solving.

Keep it low profile. The power of your answer comes from using simple, everyday language that everyone understands, without jumping out the door and hitting them with your solutions.

We love what we do and can be so eager to help and get the message across that we may think we have a hammer and everyone else is a nail. Use the structure above to build your own powerful answer – use it and take advantage of it. It has many uses and you will be pleased with the positive responses you will get.

This speech has served me well over the years; I can’t imagine what I would do without him. And I think you will also find that it will serve you well and generate more interest and more leads for your network marketing and MLM business.