Mobile Marketing: Using an SMS Keyword for a Standard Rate Short Code Number for Advertising

When an advertiser is running a commercial for radio or television, he runs a great ad (in his opinion), spends a fortune making and placing it, and (unless it’s a brand ad) thinks it will do him business. Now I would like anyone reading this to hear the call to action that comes with hearing or seeing an ad. Businesses should use an SMS keyword for the standard rate text number

Let’s look at an example: a hotel that specializes in weddings has a radio ad that goes something like this: “Come and see our beautiful hotel, call us now at 630-984-7329 or visit our website www, etc.

Now, if you’re driving down a highway and you hear that or you’re sitting in a chair watching it on TV, when the ad ends, will you remember the number? Will you remember the website address a few hours later when you sit down at your computer? If you do, aren’t you likely to visit competing websites as well? Oh, and by the way, only 70% of households in most countries have a computer, not to mention the type of internet connection they have, dial-up frustrates many people, it’s still very slow and the videos stop and start.

What if the same ad is published like this:
“Come and check out our beautiful hotel, text WEDDING to 51111 with standard rate”
Isn’t that memorable? Isn’t that easy to do?

ALMOST EVERYONE HAS A MOBILE (CELL) PHONE, doesn’t this call to action work better?

Also, when a person sends a text, an advertiser has captured a number and can now call and SELL the requester. Isn’t that much better than sending them to a website to make their own decisions about what they see on a website?

Just like the dot com rush, the next big rush will be for SMS to standard rate text number keywords for advertising purposes. Do you already have yours?
Go ahead, the followers will be left behind!