The Breville Kitchen Appliance Company: A Brief History

The Breville Radio company was established in Australia in 1932 and originally only produced radios. The name, Breville, was a combination of the surnames of the co-founders, Bill O’Brien and Harry Norville. During World War II, the company aided the war effort by manufacturing mine detectors. After the war, the radio business continued until one of the founders, Bill O’Brien, sensed a change in the shape of television was coming and sold the radio business, turning his attention to the world of radio. small appliances.

Bill O’Brien led Breville until 1968, when he stepped down as managing director and his son John O’Brien took over. Under John’s leadership, the Breville Research and Development Center was founded and Breville flourished.

Breville has always been a great innovator and has led the way with many technical advances. During the 1970s, Breville produced the Kitchen Whiz scissor-action sandwich toaster and food processor that revolutionized Australian kitchens: the sandwich toaster became one of the most successful product launches in history when it came to market. approximately 10% of Australian households in its first year of production. , with a staggering 400,000 sales.

Breville has always used customer feedback to help improve its products and introduce new appliances. Its success has not been limited to Australia with numerous overseas offices and awards to match. Breville now operates in more than thirty countries, including the US.

Breville was acquired by Housewares International, which has continued to uphold Breville’s long-established standards. Breville today has an extensive product catalog and its products can be found on the shelves of electrical stores around the world. The company still stays true to its original values ​​and always seeks to provide its customers with a satisfying experience.

Breville’s ikon product range is a good example of its current range. The ikon range includes blenders, toasters, a top-notch juicer and a cordless kettle. Of course, Breville has a much wider range of products, but this sub-range showcases some great looking and quality products, all with really useful features and benefits. From the moment you choose an appliance, the quality is evident. These are definitely not appliances with that “planned obsolescence” feel.

Breville still has the same commitment to quality and the customer that has helped it establish and maintain an excellent position in the market for more than seventy-eight years. Innovation and high standards will help keep Breville at the forefront for a long time to come.