What is the best way to get real estate leads?
As with any business, the key to success lies in finding the right leads and then offering them the service they need to convert and make money.
In real estate, that can mean a number of different things, so here we’ve decided to take a look at some of the top lead generation techniques available to agents so they can decide for themselves which ones to try.
A Web page
The first step for the modern real estate agent or business is to have their own website. That way, there’s always one place people can go if they need to contact you, plus you can attract the attention of potential buyers with your property listings.
Also, if you make use of high-quality search engine optimization, it is possible that the site will start generating even more leads.
mouth to mouth
A quality service is one that people will want to talk about with their friends, so you should always focus on achieving what your customers need from you and making sure that they leave the company with a good taste in their mouths.
This way, you may find that they start generating leads for you, without any additional work on your part. People trust recommendations from their friends and family, so if you make sure your service is recommended, you have a better chance of being mentioned in the conversation.
Lead calls
A small call center, or even taking time out of your day to call potential prospects, can end up giving you a few leads that could later become full customers.
The key here is to make sure you have a solid script and do some research about the people you’ll be calling beforehand. If you know something about a person’s situation—for example, if they have a recently expired listing or are currently trying to sell their property on their own—then you’ll have an angle to work from that could lead to a conversion.
remember the little things
You don’t necessarily have to pay to build your leads. You can also make use of social media page likes and even your own email signature in an effort to attract customers.
For example, if you’ve been emailing a potential customer or just emailed multiple people, incorporating an offer or item of interest right into your email signature can end up grabbing someone’s attention and converting them. on a potential customer that might interest you. otherwise have not considered.
Better still is the use of social networks. Make sure you have relevant Facebook, Twitter and LinkedIn accounts set up and stay as active on them as possible. Join industry-related groups, advertise any offers you have, and do your best to attract people who view your pages by posting relevant information and interacting with anyone who interacts with you.