5 questions to ask before creating a new website

Why have a website?

Creating a website for your business is a great idea. Not having one right now is risking losing a large part of the market. Because the Web is now a very powerful prospecting site. Think about it! What do you do when you want to buy a product or use a service? You start by searching on Google or another search engine. Good! Know that your customers and prospects are doing the same. Not being visible on the Internet is therefore depriving a very interesting clientele.

Web design agency: a great asset

A website is not made in a day. This is a job that requires time, but also skills. Contrary to what some platforms suggest, creating a free and easy website is not necessarily a good idea. Because the mere fact of owning one is no longer exceptional: many companies have a website. The great challenge is to create one with real goals and a strategy to achieve them.

Applying to a web design agency is therefore a real asset for companies that want to develop a good website, which will allow them to stand out from their competitors and be important on the Internet. Thanks to our web design agency, you can benefit from the experience of our web professionals who will carry out an effective communication and marketing strategy for you.

Website Creation: The 5 Questions You Should Ask Yourself

Creating a website is not an innocuous gesture for companies. It requires careful thought, even before it begins. To help you, the GNM Web Design agency has decided to review 5 questions you should ask yourself before starting your project.

1) What are the goals of your website?

For an Internet site to be effective, the first thing to do is determine its function, that is, the objective(s) it pursues. Based on these objectives, you will create an adapted and tailored communication and marketing strategy that will allow you to easily achieve them.

What objectives can be attributed to a website? They are many and varied and can, in some cases, be combined.

• Selling your products and services online
• Increase your brand awareness
• Present my company and my products/services
• acquire new customers
• Build customer loyalty

For each of these objectives, a specific strategy must be established. For example, if you want to retain your customers, you can create a blog where you regularly post relevant tips that will make them want to come back regularly to read new ones. Or you can set up a personal account system that allows customers to identify themselves to follow an order or have benefits.

2) What are the important keywords for your business industry?

For your website to be visible, it must be well positioned in the results of search engines such as Google, Bing or Yahoo. And for that, you have two solutions at your disposal, normally worked together: you can optimize your site with SEO and create SEA (Google Ads) campaigns.

For both, you need to determine keywords relevant to your industry. What is it about? A keyword (or a key phrase) is a set of words typed by a user in the search bar of Google, Yahoo, Bing… It allows the user to browse among thousands and thousands of Internet sites that exist on the Internet and so you get the answer most relevant to your query. It also allows search engines to understand the content of a site and thus reference it when someone searches on the topic.

But how do you determine the keywords used for your website?

You have to put yourself in the shoes of your customers and determine what they might type into the Google search bar to find your services or products.

There are tools created specifically to do this job, some of them are free, others are paid (examples: Moz, Keyword, Answer The Public, Google Ads…).

3) How does the competition work?

Another important point is to follow the level of competitors on the Web. Are they real competitors, hard to beat? Or, on the contrary, overcoming them will not be so complicated? These are questions you should ask yourself. The interest of a web design agency is that it can achieve a competitive study for you. The goal is to determine the best and worst practices of your competitors and ways to distinguish yourself from them.

Therefore, it is important, even if you use a website design agency, to think about your website’s competitors for yourself. Be careful, however, not to limit yourself to competitors you know. The best-referenced keywords in important are not always the ones that we think of first. Expanding your competitive analysis is therefore essential: you should also find out about companies that you do not know but that are well referenced on the keywords that interest you because they are also part of the ones that you have to beat.

4) What budget do you want to spend on your website?

Going through a website agency, you will necessarily have to pay a certain amount for your website. One of the first questions you should ask yourself is about budget: how much are you willing to pay to have a good website? The price of a website depends on many different data: the type of website it is (e-commerce, exhibition site…), the number of pages, the writing or not of the content of the website, the hosting or not of the site, the characteristics chosen, etc.

And the price differences between agencies? How come some web agencies ask for a higher budget than others to do the same job? If it sometimes happens that the price is indeed excessive, it may also be a question of quality. There are agencies that are lowering their prices, but they are also less efficient. While others are more expensive but get better results, sometimes simply because they spend more time on the project than less expensive ones that should still be profitable.

5) Are you ready to get involved in the project?

Create a website, even a web agency, takes your time and asks for input from you and some of your staff. Why? Because there will be meetings and exchanges of emails, that you will have to dedicate time to writing or rereading the contents of the site, to check if you like the design of the site… And the implication is not limited to the project. Digital transformation inevitably leads to changes within your company. Even when your website is online, we need to keep working on it:

It must be updated because a website with outdated information does not inspire trust and therefore cannot be effective. You have to respond to the leads, to the requests… that the website provides you so that the SEO of your website remains optimal, it must be constantly reviewed: it is necessary that your home page moves frequently, hence the interest of having a blog whose latest news can be found on the home page; if you have a blog, you have to maintain it with short and long articles at a constant rate; Depending on the competitors, you also have to change your own pages a bit to stay on top; etc.

All this requires the implementation of an internal strategy, which you must maintain to ensure that your website meets the objectives that you had previously set for yourself.

conclusion

If a company wants to be as efficient as possible, neglecting the Web is a serious mistake: the Internet is now a great source of prospecting and not having a website is risking not touching a large part of your target audience. Not only do you need to have a website, but you also need to make it effective. It must, therefore, meet specific objectives and follow a long-term strategy to achieve them.

However, a website is still an investment in time and money. Before creating or using a web design company, you should ask yourself different questions that will allow you to see more clearly in your project.