Blog Vs Social Network – Advantages and Disadvantages

In most cases, companies’ Internet marketing campaigns are based on marketing interventions on blogs and social networks. Of course, we would always take every opportunity to improve our marketing programs, and this is the main reason why we see companies embark on marketing strategies anchored on these 2 popular platforms.

However, business owners and stakeholders would want to determine the incremental contribution and impact of blogging and social media marketing interventions so they can make a more appropriate strategic decision.

The pros and cons of social media marketing

Marketing programs and activities that are targeted at popular social networking sites provide opportunities for companies to reach market segments not normally reached through traditional marketing techniques. The social interaction aspect opens up many opportunities and presents business insights that may not be available through traditional marketing means.

Internet marketers can also take advantage of Facebook, Twitter and LinkedIn to build brand loyalty. These social interaction platforms also create an ideal environment for companies to project their corporate image and generate goodwill. This way, you can take your marketing activity to a more personal level.

However, you should also be aware of the main challenges associated with social media marketing. In general, marketing efforts that are geared toward social media have a longer gestation period. You may need to wait a longer period of time before you can see significant positive results. It is also an aspect of internet marketing that will demand a lot of your time and resources.

The pros and cons of using blogs for internet marketing

Blogs are effective marketing tools for companies to “sell” ideas and solutions. Effective marketing highlights the need for us to create the “pull” by focusing on the information and solution rather than the products or services. Those online journal entries offer some of the best opportunities to turn readers into firm believers.

Business owners and managers can also use blogs as an effective feedback mechanism. It’s where you give your growing customer base the opportunity to air their issues, concerns, and preferences. From an Internet marketer’s perspective, this unique setup provides a great way to get inside the minds of your target customers and learn more about their preferences and expectations.

However, you should also be aware of the disadvantages or challenges of blogging. It is a permanent commitment and to obtain the best results it is necessary that you dedicate a significant amount of your time and resources to generating quality content for your readers and target audience.

Of course, it’s also an aspect of internet marketing that you need to closely manage and monitor. Blogging exposes the company to potential profanity and personal attacks. Your competitors may also use this medium to sell harmful information or acts that may undermine the interests of your company.