Today’s successful businesses use the Internet to build “brand awareness” among target customers and convince them to buy products and services. In this era of Internet exploitation, the website has become the ideal medium through which your messages can profitably reach your target customers. Instead of relying on TV, magazines, or newspapers, you can deliver profitable messages in a matter […]
Upselling is a challenge for many in retail. It feels awkward and forced, a task employees often do just because they have to. The most successful at upselling have usually found a way to inject a part of themselves into the upselling process. It can take time to find the words and attitude that work. Smart retailers give their employees […]
There are a few things you need to know to make sure you are investing your money safely. The first thing is that the stock market is not a very safe place to put all your eggs in one basket. You really need to diversify your portfolio to make sure you keep pace with inflation. Have you heard of institutions […]
9 easy ways to increase conversions online So you’ve built a great website with professionally designed graphics, easy-to-use navigation, and engaging content. But instead of the steady stream of traffic and purchases you’ve come to expect, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small business owners have an “if you build it, they will […]
Social networking sites like Twitter, Facebook, and LinkedIn, among others, have literally transformed from simple social networking sites to major business/product/service marketing platforms. This is simply due to the large number of users accessing the sites on a daily basis. As with any other marketing process, social marketing is a process that businesses/marketers employ to attract attention or gain traffic […]
If you think PR is dead, then you’re missing out on the great brand visibility opportunities that come with PR in this digital age. Of course, times have changed. The old traditional PR tactics that are expressed in strategic event coordination, crisis communication, reputation management, trade shows, sponsorship opportunities, outreach, press release distribution, and leveraging traditional media (radio, television, newspapers) […]
Running a search engine optimization campaign requires appropriate content. Content Management Systems (CMS) have been introduced to the market to take care of the work done in creating unique content every time. CMS is software that provides website creation and management tools. These tools are specially designed for users with less knowledge of web programming languages or markup languages. CMS […]
It is true that content marketing is getting more difficult. You have to work harder and be much more prolific to get the same attention you used to get with old fashioned article marketing and one blog post a month. Today, your content needs to be smarter, more targeted, and well, just more. If you’re questioning the importance of content, […]
With technological advancement and digitization at its pace, the world of many industries, including Public Relations (PR), is changing rapidly. With this fast pace of change, here are the top 3 trends that will impact PR professionals, especially those who work in PR firms: 1. Convergence Changes are happening in all PR companies. While traditional low-level agencies provide social media […]
The Alchemist is another one of my absolute favorite books on my bookshelf. Paulo Coelho’s book is a metaphor that takes you on a journey and you will be surprised how many different gifts people get from reading this book. Resume The Alchemist is the hero’s journey of Santiago, a boy who has a dream and the courage to follow […]
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