Real Estate Prospecting Calls: Get Conversions

Finding leads and converting them into legitimate dates is one of the hardest parts of a real estate agent’s job. There are a number of ways they can advertise their services, with the particularly proactive choice being to make prospecting calls in the hope of attracting a potential client or at least bringing them face-to-face for a conversation.

However, there is a fine line between making such tactics a success and simply appearing to be a nuisance to the people you call. It’s a tough balance, so be sure to follow these tips to ensure your calling campaign gets off to the right start.

be legit

The first thing any cold calling campaign needs to ensure is that it is operating within the bounds of the law. That means getting data from legitimate sources and only calling numbers that are listed as willing to accept calls from businesses.

Always respect the wishes of the recipient of the call. If they ask you to remove them from your database or not to call them back, it is not a sign that you are more persistent. After all, they have legal recourse to take if you continue to harass them.

Get the script right

There’s no point in going into a prospecting call with no idea what you’re going to say. It will make you sound unprofessional and reactionary when you should be trying to impress the recipient as quickly as possible in an effort to hook them and get them interested in the service you have to offer.

As such, you need to have a tight script for each type of prospect you might call that delivers the important information quickly and effectively without sounding too over the top or commercial. Practice the script and you’ll build confidence, which in turn will allow you to deviate from the script if necessary.

Confidence

Speaking of trust, it’s certainly necessary if you’re going to be calling prospects you’ve never met before in order to advertise your services. Your tone should be engaging and you should know what you are talking about and be able to answer any questions that come your way.

If you can’t show confidence in what you’re calling, then the recipient simply won’t be able to show confidence in you. Know the subject area and be willing to answer questions. As a last tip, if you don’t know an answer, make sure you don’t lie to the customer. Instead, be honest with them and tell them you’ll do whatever you can to find out.

choose your battles

Certain leads are more likely to convert to a date than others, so it’s important to choose carefully to get the best conversion rate.

Those whose listing has recently expired and people who are trying to sell the property on their own are usually good first choices as they are both actively trying to sell their home and therefore have reason to listen to anyone who can do so further. easy.