Marketing and promotion on the Internet at a low price

Marketing and promotion are vital to online success. Whether you’ve built an online store, run an online service website, or dabble in affiliate marketing, you need to continually promote your site to constantly increase traffic and revenue.

This article looks at the various ways to do this without spending a fortune on pay-per-click campaigns and expensive advertising. Spending a little time and effort can go a long way in helping you improve your organic search engine results, get more traffic, and generate more sales. You can do it for free or very cheap.

search engine optimization

SEO is important for any business. If you are a blogger or internet marketer or have an online store, you need to optimize your site so that people and search engines find it. The good news is that many cheap and free marketing methods not only attract people to your site, but also attract search engines that attract more people. Viral SEO is key and many of the following methods will do it for you.

Do something to promote your site every day if you can. Even a few minutes spent on social marketing and bookmarking can pay big dividends.

Free web traffic analysis

Free tools like Google Analytics can help you find out where your traffic is coming from so you can continue to grow traffic. Using free traffic tools is definitely helpful and there are plenty of tools available. Also consider setting up Google Alerts to be notified whenever your website is indexed. This can help you see how your efforts are going.

Most web hosts also offer you free analytics tools, so check back regularly to build on the success you already have.

Delighted

Continually put content on your website. Every time you update your site, search engines will crawl your pages and further index it for your specific keywords. Even once you reach your goal of getting traffic, making money, and getting top search engine results, you’ll need to keep upgrading your site. Static sites will eventually disappear from the first page of Google and Yahoo results.

Pick a handful of keyword phrases (there are plenty of free tools online to help you find keywords) and write an article for each keyword. Optimize your content for those keywords.

Get the keyword in the title, in the first paragraph and in the last paragraph. Choose long tail keywords and sprinkle related or synonymous key phrases into your content as well. A great tip is to add a blog to your website. Every blog post can bring you people and search engines. Visit other blogs and link to your own blog (no spam), as this can help you increase your own blog’s readership as well as improve search engine optimization.

Merchandising of articles

Take some of those articles that you are planning to put on your site or blog and rewrite them with new titles and different wording and add them to article directories like EzineArticles.com. This can get you human and search engine traffic, and the best thing here is that article directories allow free reprints if people keep their resource box intact.

Your article’s resource box should contain anchored keywords that will increase your search engine optimization efforts, but the real benefit of an article with a well-written resource box is the reprints you’ll get from other webmasters, which means that your article will be read ten times more. people at the same time bringing many more links to your site.

social bookmarking

Social bookmarking is the perfect way to get more traffic. Sites like Digg, StumbleUpon, Delicious, Yahoo Buzz and others are free channels to get free traffic. These results attract both search engine traffic and human traffic.

If you’re blogging, use services that update URLs every time you post a new entry. Many services are available like MyBlogLog, Blog Catalog, FriendFeed and others. You can also drive traffic when you write a new blog post, Squidoo Lens, or Hub Page by microblogging on sites like Twitter, Tumblr, and Plurk.

Speaking of Lenses and Hubs, consider spinning your article up again by placing it on one of these sites with links to your main site and affiliate links as well. These sites are free and can be monetized with Google AdSense, ClickBank, Amazon, and contextual link advertising.

community forums

Community forums are another ideal platform for cheap marketing. Many offer free or low-cost advertising in their marketplace, but what’s more, you can add your URL to your forum signature line, which equates to a free link pointing to your website for every post you make on forum. If you are a prolific poster, this can translate into great SEO results for you.

Free Classified Sites

Lastly, don’t forget about the free classifieds site. These can be a great place to market your product. Some of them offer not only free, but also paid advertising at low cost, as well as for placement on the home page.

So there you have it, site promotion doesn’t have to be expensive, but it does require updating your site regularly and using free strategies like the ones mentioned above. It’s good advice to bring you more visitors and better organic results in search engines… and that translates into success for you.