Seminar Marketing Secrets During Tough Economic Times

For many years, seminar marketing has been a very effective tool for marketing products and services. However, seminar marketing has been forced to evolve during these tough economic times. During this recession, many companies are reluctant to send their employees to seminars far away, and many people are unwilling to travel to attend seminars.

Today’s seminar marketers have found themselves needing to develop new ways to reach their potential prospects, including:

• Online seminars or webcasts
• podcast
• online video
• Video or audio blogs

While these methods have helped some seminar marketers, they haven’t been enough to make up for lost revenue from declining seminar attendance. The decline in seminar attendance has fueled an increase in demand for seminar content that is tangible.

What is the tangible content of the seminar?

Seminar Tangible Content deals with the production and marketing of seminar materials for seminar participants and non-seminar participants. Tangible seminar materials include CDs, DVDs, books, manuals, software packages, tools, etc. Creative seminar marketers now realize the need to expand their tangible offerings to address declining seminar participation.

How are creative seminar marketers expanding?

Creative seminar marketers have started building websites geared towards selling their tangible seminar materials. The seminars have been recorded and packaged in small kits usually containing books (manuals), CD or DVD and sold to non-participants. This strategy has worked very well for many seminar marketers.

What type of packaging do the tangible seminar materials require?

Once the non-participant has purchased the tangible seminar package, the professional seminar marketer can easily ship the package to the customer using many professional off-the-shelf shipping and packaging products. Typical professional mail packages include; DVD Literature Mailing Kits and CD Literature Mailing Kits.

DVD Literature Shipping Kits

A typical seminar kit containing a DVD and a book or manual can be professionally shipped using high-quality DVD literature shipping kits. A typical DVD literature mailing kit has an insert to hold the DVD securely in place and has room to accommodate a book or manual.

CD Literature Shipping Kits

A seminar kit containing a CD and a book or manual can be shipped professionally using high-quality CD literature shipping kits. Like a DVD literature shipping kit, a CD literature shipping kit has an insert to hold the CD securely in place and has room to accommodate a book or manual.

Why use professional brochure mailing kits on CD or DVD?

Professional literature shipping kits will give your materials a professional look, while protecting your items from damage during shipping. Using professional packaging materials will show your customers that your operation is professional and give you the ability to use that perception to gain referrals from your customers through the use of referral cards or other referral vehicles.

Thinking of selling your seminar as a tangible product? Consider using professional mail kits.