Healthcare Staffing: Advertising Recruitment Techniques

Many who start an advertising campaign for medical personnel often confuse marketing with advertising and believe that the two are synonymous. It is possible and very likely that newcomers to the medical staffing industry often pay a high price that confuses advertising and marketing.

Common mistakes that cost enormously to produce ad campaigns that fail to produce the desired effect occur. The same goes for mailing campaigns that spend money on print ads that produce a negative result. Often times, you are left waiting and waiting for a response to your expensive campaign.

Why are many new medical staffing agencies failing to create a response to ad campaigns? Inexperience, as well as not understanding how the medical staffing industry works and how it responds to advertising.

My goal is to help you succeed in using advertising media that is outside of costly normal and traditional methods. Their goal is to provide out-of-the-box, personalized, and personalized approaches.

You cannot use traditional marketing and advertising methods for the medical personnel industry. The medical staffing industry is a limited niche community. Marketing to this particular niche group cannot be addressed using the firearm method. This medium requires a personalized approach to capturing the particular community using specialized triggers.

Here are some examples of what I am talking about.

Mike runs a medical staffing agency for physical therapists in Reno, Nevada. You get all of this business by sending biweekly newsletters to the physical therapist within your geographic area. Their biweekly newsletter is packed with information specific to physical therapists.

Jennifer runs a nursing staffing agency that focuses primarily on the weekends. She makes the most of her business by mailing weekly postcards to housewives with nursing licenses on Fridays. She uses the Direct Mail Campaign to regularly remind nurses that they can earn extra money on the weekends and will even provide assistance at daycare.

The example above is a tight niche approach, but can be used in conjunction with value-added marketing and advertising media. Traditional methods can be used, but they are more of a gentle reminder, but often rarely translate into actual direct calls from candidates. Often taking a leap in directions that you are not used to or that you think will not work often results in positive results. At one point I offered a plasma TV to the nurses if they worked one shift a month. In fact, it worked, and registered nurses ended up working more shifts than just one day a month. The trick is to get them to sign up.