How to grow your email list with a contest

You need to build an email list of leads and customers. You constantly need to add new prospects to fill your sales funnel, and once someone buys a product from you, that person is more likely to buy something from you again in the future.

A great way to expand your email list is to run an online contest. Contests not only allow you to create something useful and beneficial for your audience on a particular topic, they also create more engagement, usually on a daily basis, with your target market.

You can create a contest or competition where everyone has to submit their email address to enter.

Who is your target audience?

If you don’t know who your target audience is, you can’t do anything from creating content, developing products, or running a contest. Knowing your target audience allows you to know when, what, why, where, and how you will move forward. Everything you do is about your audience and what kind of value you can provide them.

The objectives of your contest

One goal, in this case, is obviously to grow your email list. But do you want to promote a specific product to the list you create? Do you want to launch a new product and make sales? Know the goals of your contest so you can make sure you’re doing what needs to be done to reach that goal.

The right tools for your contest

There are many tools that you can use for contests. Each social platform has its own approved contest software. If you want to run a contest on Instagram and Facebook, check out ShortStack.

Market your contest

Don’t run a contest without also adding the marketing element. Think of it as you would any product you want to launch. You’ll want to post some ads online and share widely across all social media platforms. Social networks like Facebook and Twitter are absolutely perfect for promoting your contests and getting entries.

Follow up

When the contest is over, follow up with everyone. Announce the winner and interview him. I also interviewed the top three entries. Send pre-planned emails to everyone who entered and everyone who registered during the contest.

Hosting a contest to grow your list is a great way to achieve your list growth goals. Treat the contest like you would any other product to promote it, launch it, test it, and improve it for next time.